Ubisoft Entertainment: 'Science Fair'
Ubisoft is one of the world's largest videogame companies. This ad was part of a campaign that ran at E3, the industry's biggest expo. The intent was to highlight Ubisoft's best asset: the passionate creativity of its people. Our idea was simple: from an early age, everyone at Ubisoft was destined to make great videogames.
Body copy:
Derek Chan, Future Programming Lead, Tom Clancy's Ghost Recon 3.
Derek was always a bit different. While his friends were roasting ants with a magnifying glass, he was hacking NORAD's launch codes. And when you're creating a realistic military shooter chock-full of outrageous technology, that's the kind of cojones you want on your team. Welcome to the squad, Derek. Just be careful with those codes, OK?
Ubisoft is one of the world's largest videogame companies. This ad was part of a campaign that ran at E3, the industry's biggest expo. The intent was to highlight Ubisoft's best asset: the passionate creativity of its people. Our idea was simple: from an early age, everyone at Ubisoft was destined to make great videogames.
Body copy:
Derek Chan, Future Programming Lead, Tom Clancy's Ghost Recon 3.
Derek was always a bit different. While his friends were roasting ants with a magnifying glass, he was hacking NORAD's launch codes. And when you're creating a realistic military shooter chock-full of outrageous technology, that's the kind of cojones you want on your team. Welcome to the squad, Derek. Just be careful with those codes, OK?
Ubisoft Entertainment
Creative Director: Lee Ann Weber
Sr. Copywriter: Kareem Fahmi
Art Director: Li Shen
Creative Director: Lee Ann Weber
Sr. Copywriter: Kareem Fahmi
Art Director: Li Shen
